The Habit of Being Rare

Born out of two oxymorons - rare and habitual ; we are that beautiful duality within you.

We are the glow-up you’ve been looking forward to.

A vibe, a drip that catches your frequency and showcases your riz.

Each drop is as unique, as complicated, and as authentic as you are.

With limited editions as the norm, there won't be a repeat design in our launches.

We are a feeling.

We are authenticity.

We are your inner voice.

We are Rabitual.

When you glide through the streets in Rabitual, the rare becomes your ritual.

No repeats. No replicas. Just raw, real you.